uVu® Lids and Big Apple Bagels® successfully conclude a three month in market test.

September 2011 - Consumers got their first exposure to uVu™ Lids during a three-month marketing test conducted in partnership with Big Apple Bagels® Conventional lids were replaced with uVu™ Lids in three states to judge customer reactions, and prove the product’s efficacy. Promotional materials were prepared to create awareness, and educate customers. An online survey was also conducted to gauge reaction to the lids. More than 90% of respondents preferred uVu™Lids to conventional lids.

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